Team and Company Rebranding Photography
One of the key times you’d come to Headshots.nz is when you are considering a corporate rebranding project. You want to update your company’s overall look, which can include your website and overall corporate identity, individual headshots and team photos. The goal is to show your clients, through updated design, language and photography, who you are right now as a company.
How should you rebrand?
The first thing that people notice before they read a word of text, is the visuals - design and photography which is not technology led but human focussed with an organic relationship between image and word. It takes 7 seconds for a viewer to form an impression of the business so visuals need to take the lead. Updated photography should be part of that thinking and make an integral part of your rebranding. Further, as part of the project, you may want to highlight your people, showing the world who they are now, with current photos of your team taken with an eye towards appropriately current stylistic trends.
You should bring Headshots.nz in for an update every 2-5 years, max. Here are a few reasons your company may look dated or obsolete:
Fashions change - current and modern or updated but classic is what you want. If clothes look like they are out of the 90’s, people will get the impression that your business thinking is out of the 90’s.
Hairlines change - as do hairstyles, skin tone, aging, etc. If your lead salesperson is unrecognizable from his current headshot due to major shifts in, ahem, hairline, that is not good. A good photographer will make people look their personal best at any age and, really, this is what your clients want to see. If you are using a 25 year old photo of you to represent your 40 year old self, clients will wonder what else you are hiding.
Staff change - Any business is likely to have staff changes. People come and go over the years. Keep that roster current with updated business headshot photography. Your staff will appreciate that you want them representing you on your website.
Finally, there is the familiarity you create when posting business headshots of your team. Clients like to know who they are working with. If you are in a business where you will meet the client, that first look is a way to make you feel familiar. If you are in the kind of business where your clients rarely meet you, knowing what the person on the other end of the email or phone looks like builds comfort and an affiliation. Putting a face to a name really assists with connecting you and your client, a valuable outcome of a rebranding strategy.
When is the Right Time to Book HEADSHOTS.NZ During Your Corporate Rebrand?
I have people that contact me at all stages of their corporate rebranding project.
I’m always happy to help at any stage. Big or small updates and changes.
My favourite time to be contacted is when you are in the middle of forming your game plan. I can be most effective when rebranding plans are starting to gel but there is still wiggle room for changes.
I will want to know, or work with you to uncover, what your goals are. What are you thinking about creatively? How many people will you need to cover? I will also want to know technical things like how you need the files prepared, what kind of crop you will use, what image size you will need, etc. Planning ahead for all of this will make it very easy to use our images in the end.
In summary, corporate headshot photography is an important part of a rebranding project. Whether we are leading a project or working collaboratively, the goal is to always create a professional presentation that shows who you are, today, as a company.
Let’s chat about how I can assist you with your corporate rebrand!
Recent Work
Here some highlights of the rebranding work I did for the Reserve Bank recently. The spec was to showcase them as a workplace that's inclusive, diverse and full of interesting people that make a huge difference stabilizing New Zealand's economy.
I loved the Reserve Bank's resolve to feature only their real people, not commercial talent.
Shooting this was such a fun experience for everyone involved...way to go RBNZ - you make a big difference to New Zealanders today and to our future generations.
When photographs come to life! The Best of Motion captures by Headshots.nz for the Reserve Bank of New Zealand